Collabstr has added Snapchat creators to its marketplace for brands and agencies. More than a quarter of its creator base is now available for Snapchat campaigns.
This integration provides advertisers a self-serve method to search for, hire, and manage Snapchat creators within Collabstr’s existing platform. The company reports it serves 480,000 brands and hosts over 1 million creators across various social platforms.
Snapchat creator profiles feature platform-specific metrics
Snapchat creator profiles display the platform’s performance metrics, including views, average view time, returning viewer rate, and CPM. By incorporating these metrics, Collabstr enables brands to compare creators and manage campaigns using the same workflow as for other platforms.
Brands can view fixed rates before committing to a campaign. Payments are held in escrow until deliverables are approved, and creators receive payment in their local currency, with invoicing and tax compliance managed within the platform.
Agencies can integrate existing creators
Agencies and in-house marketing teams can import creators they already work with into the same dashboard. Collabstr states this can be done at no cost to the creator, allowing brands to add Snapchat campaigns without rebuilding rosters or using separate systems.
The company targets marketers aiming to reach younger consumers. It highlights Snapchat’s 493 million daily users and the spending habits of Gen Z and Millennials.
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Juliet Merson, Head of Creator Business Partnerships at Snap, noted the app’s audience is more diverse than some marketers realize.
“Snapchat’s audience is broader than many marketers realize, with nearly one in four Snapchatters now 35 or older. Across generations, Snapchat is where people connect with the friends, family, and creators they trust, giving brands a unique opportunity to become part of those relationships. Together with Collabstr, we’re making it easier for brands to find and partner with creators who can authentically connect with our community and drive lasting value,” Merson said.
Brands pay listed rate plus platform fee
Brands pay the creator’s listed rate plus a platform fee, according to Collabstr. Browsing and joining the platform remain free for users.
Kyle Dulay, Co-founder of Collabstr, emphasized the company’s goal of enabling brands to work across platforms through a single service.
“Our goal has always been that a brand can find the right creator on Collabstr across every platform, audience, and niche. Snapchat closes the gap for anyone selling to Gen Z and Millennials. Those brands now get the same experience as everyone else: same search, same published rates, same protection on the payment,” Dulay said.
